Need to sell things online but not sure how to describe them? You’re not the only one! There are millions of individuals and businesses trying to flog their goods on the internet who can’t quite find the recipe for making their products stand out from the crowd.
The Greek playwright Sophocles allegedly stated that “To speak much is one thing; to speak to the point another!” What the old boy is (correctly) intimating is that, when it comes to words, we can often mistake quantity as being synonymous with quality.
In actual fact, a really good wordsmith will be able to make their point in as few words as possible, and that is very much my approach to marketing. I will supply you with product descriptions that are succinct but rich, in turn providing your customers with digestible information that doesn’t confuse them.
To find out how we can work together to bring your products to the fore, drop me an email.